Priority Gold Reviews 2026: Is It Legit for Gold IRA Investing?

If you’ve been searching for honest Priority Gold reviews, you’re likely trying to answer one key question: is Priority Gold a trustworthy company for buying gold and setting up a Gold IRA? With rising inflation, market volatility, and growing interest in alternative assets, more investors are turning to physical precious metals to protect their retirement savings—making it essential to choose the right provider.

Priority Gold is a U.S.-based precious metals dealer that specializes in Gold IRA rollovers, direct bullion purchases, and retirement-focused investing strategies. The company promotes an education-first approach and has earned strong ratings across platforms like the Better Business Bureau (BBB), Trustpilot, and Google Reviews. But does it truly live up to its reputation—or are there hidden fees, drawbacks, or risks you should know about?

In this in-depth Priority Gold review, we’ll break down everything you need to know, including the company’s services, fees, customer feedback, pros and cons, and how it compares to top competitors like Augusta Precious Metals and Goldco. By the end, you’ll have a clear understanding of whether Priority Gold is the right choice for your Gold IRA or precious metals investment strategy.

What Is Priority Gold?

Priority Gold is a precious metals dealer headquartered in Dallas, Texas, with additional offices in Beverly Hills, California. The company helps investors purchase physical gold and silver, with a strong emphasis on Gold IRAs (Individual Retirement Accounts) and 401(k) rollovers. They are known for high customer service ratings, including an A+ rating with the Better Business Bureau, and its education-first approach to helping clients understand precious metals investing. It also provides secure, insured storage through IRS-approved depositories.

Key Services & Features

• Precious Metals IRAs: Specializes in setting up self-directed Gold and Silver IRAs, including rollovers from 401(k)s, 403(b)s, and traditional IRAs.
• Physical Metal Purchases: Offers investment-grade gold and silver coins and bars that meet IRS requirements.
• Minimum Investment Requirements: Direct purchases typically start at around $10,000, while IRA accounts generally require a minimum of $25,000.
• Insured Storage: Provides secure storage options in IRS-approved facilities, such as the Delaware Depository.
• Educational Support: Known for guiding investors—especially beginners—through market trends, tax considerations, and diversification strategies.
• Buyback Program: Offers a buyback program, allowing clients to sell their metals back to the company when needed.

Priority Gold Review Summary

Headquarters:

Dallas, Texas

Address:

5005 Lyndon B. Johnson Fwy.
Suite 300
Dallas, TX 75244

Year Founded:

2001

Management:

Mike Anderson (Operations & Marketing Manager)

Website:

www.prioritygold.com

Rating:

[3.5/5] Not recommended

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Who Owns Priority Gold?

Priority Gold is a privately held precious metals dealer founded in late 2001. While ownership details are not publicly disclosed, Mike Anderson—listed as an Operations & Marketing Manager—is identified as a primary company contact.

The company is also widely recognized for its association with Robert Kiyosaki, the author of Rich Dad Poor Dad, who has endorsed Priority Gold as a trusted source for gold and silver through his “Rich Dad” brand.

Key Details About Priority Gold

• Ownership Type: Private company
• Leadership/Contact: Mike Anderson (Operations & Marketing Manager)
• Endorsement: Backed and promoted by Robert Kiyosaki through the “Rich Dad” brand
• Core Focus: Specializes in physical precious metals, particularly for IRA and 401(k) rollovers
• Growth: Recognized as a fast-growing Gold IRA company, earning a spot on the Inc. 5000 list in 2025

Priority Gold Products and Services

Priority Gold specializes in investment-grade bullion, including gold, silver, platinum, and palladium coins and bars. The company primarily serves investors looking to diversify their portfolios or protect retirement savings through Gold IRA rollovers and direct purchases of physical metals.

Core Products & Services

• Precious Metals IRAs: Assists clients in rolling over funds from 401(k)s, 403(b)s, and traditional IRAs into self-directed accounts backed by IRS-approved gold, silver, platinum, and palladium. IRA minimums typically range from $20,000 to $25,000.
• Physical Bullion Purchases: Offers gold and silver coins and bars for direct purchase, either for home delivery or secure storage. Minimum orders generally start at around $10,000.
• Storage Solutions: Partners with trusted third-party depositories, such as Preferred Trust Company and Delaware Depository, to provide insured storage for IRA assets.
• Educational Resources: Provides a free Gold IRA guide along with personalized support from specialists, making it easier for first-time investors to understand the process and make informed decisions.
• Gold Jewelry: Also offers a selection of custom gold jewelry pieces for customers interested in both investment and personal use.

How Does Priority Gold Work?

Getting started with Priority Gold typically involves a simple three-step process: speaking with a specialist, funding your account, and selecting IRS-approved metals for storage. The company focuses on helping investors convert existing retirement accounts—such as 401(k)s or IRAs—into physical gold, silver, platinum, or palladium, often with promotional benefits like free storage for a limited time.

Step-by-Step Guide to Priority Gold

1. Contact a Priority Gold Specialist
Begin by calling (888-506-6439) or submitting a form on their website to connect with a specialist. During the consultation, you’ll discuss your financial goals, ask questions about precious metals IRAs, and receive a tailored investment plan. You’ll also complete the application to open a self-directed IRA with a qualified custodian.

2. Fund Your Account
Next, you’ll fund your account by rolling over assets from an existing 401(k), 403(b), or traditional IRA. Alternatively, you can make a direct cash contribution to purchase metals. Priority Gold assists with the paperwork to help ensure the transfer remains tax-advantaged and compliant.

3. Select Your Metals and Storage
Choose from a range of IRS-approved gold, silver, platinum, or palladium products that meet required purity standards. Priority Gold helps you select high-liquidity options suitable for long-term investment. Your metals are then securely shipped to an insured, IRS-approved depository, such as the Delaware Depository.

4. Ongoing Account Management
After setup, you can monitor your account periodically. Priority Gold specialists remain available to assist with additional purchases, portfolio adjustments, or buyback requests when you decide to sell.

Key Considerations

• Fees: Pricing is customized rather than listed online. Expect markups over the spot price of metals, with quotes provided directly by a specialist.
• Promotions: Some offers may include free shipping and insurance for the first year, along with up to three years of complimentary storage.
• User Experience: The process is designed to be straightforward and guided, making it accessible for both first-time investors and experienced buyers.

Pros of Priority Gold

• Educational, Consultative Approach: Emphasizes investor education, helping clients understand precious metals, market trends, and IRA regulations instead of pushing aggressive sales.
• Strong Customer Experience & Trust: Known for high customer satisfaction and personalized, one-on-one service.
• Low-Pressure Environment: Provides a relaxed, guidance-focused experience—ideal for first-time investors.
• Streamlined IRA Rollovers: Specialists assist clients step-by-step with rolling over funds from 401(k)s and traditional IRAs.
• Transparent Fees: Clearly explains setup, storage, and ongoing maintenance costs upfront.
• Secure Storage Partnerships: Works with trusted, IRS-approved facilities like the Delaware Depository to ensure safe, insured storage.
• Reliable Buyback Program: Offers a straightforward and structured process for selling your metals when needed.

Cons of Priority Gold

• Limited Pricing Transparency:
  The company does not publicly disclose markups over the spot price, making it harder to compare value upfront. Some customers have reported paying higher premiums on certain products.
• Higher Minimum Investment:
  Compared to some entry-level providers, Priority Gold may require a larger initial investment—especially to qualify for fee waivers or promotions.
• Mixed Customer Service Feedback:
  While many experiences are positive, some investors have noted delays in communication, transaction processing, or follow-up.
• Narrower Product Range:
  The selection is primarily focused on gold and silver coins, with fewer options available for metals like platinum or palladium.
• Potential Liquidation Costs:
  Some reports suggest relatively high fees when selling metals back, which could impact overall returns depending on timing and pricing.

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What are the Benefits of a Gold IRA?

A Gold IRA can play a valuable role in a well-balanced retirement strategy, especially for investors looking to protect and diversify their long-term savings. One of its main advantages is the potential tax benefits. By holding physical gold and other approved metals within an Individual Retirement Account, investors may benefit from tax-deferred growth—and in some cases, tax-free withdrawals depending on the account type.

Another key benefit is protection against inflation. Gold has historically maintained its value over time, helping preserve purchasing power when currencies weaken or the cost of living rises. This makes it an attractive hedge during periods of economic uncertainty.

A Gold IRA also enhances portfolio diversification. Adding physical assets like gold can reduce overall risk by balancing exposure to traditional investments such as stocks and bonds, which may be more volatile.

In addition, self-directed Gold IRAs give investors greater control over their retirement funds. You can choose the specific metals you want to hold, aligning your investment strategy with your financial goals and risk tolerance.

Finally, the tangible nature of gold adds a layer of security. Unlike paper assets, physical gold is a real, historically trusted store of value that isn’t directly tied to the performance of financial markets.

In short, a Gold IRA offers a combination of tax advantages, inflation protection, diversification, and control—making it a powerful tool for long-term wealth preservation and retirement planning.

Priority Gold Custodian and Storage Facilities

Priority Gold works with established custodians and secure, IRS-approved depositories to manage and safeguard clients’ precious metals IRA holdings. The company primarily partners with Equity Trust Company as its preferred custodian, helping investors set up and administer self-directed retirement accounts.

For storage, Priority Gold uses top-tier depositories that meet IRS requirements, offering fully insured options with either segregated or non-segregated storage.

Key Custodians and Storage Facilities

• Custodian:
  Equity Trust Company serves as the primary administrator for Priority Gold’s IRA accounts, handling compliance, reporting, and account management.
• Storage Facilities (Depositories):
  • Delaware Depository: A leading IRS-approved depository with locations in Wilmington, Delaware, and Boulder City, Nevada, known for high-security, fully insured storage.
  • International Depository Services: A trusted IRS-approved storage provider with a major facility in Texas.
  • Brink’s Global Services: A globally recognized security firm often used for secure transportation and vaulting of precious metals.
  • Texas Bullion Depository: Another high-security, IRS-approved facility authorized for storing IRA metals.

Benefits of Choosing a Reliable Gold IRA Custodian and Storage Facility

Working with a trusted Gold IRA custodian and an IRS-approved storage facility is essential for protecting your investment and maintaining compliance. These partners handle the legal, administrative, and security aspects of your account—helping you avoid costly mistakes while ensuring your precious metals are safely stored in professional vaults.

Key Benefits of Using Reputable Partners

• IRS Compliance:
  Ensures your metals are stored in an approved third-party facility—not at home—helping you avoid penalties, taxes, or disqualification of your IRA’s tax-advantaged status.
• Maximum Security & Insurance:
  Leading depositories like Delaware Depository and Brink’s Global Services offer high-security vaults with advanced protection measures, including 24/7 surveillance, armed guards, biometric access, and full insurance coverage.
• Reduced Risk & Liability:
  Eliminates the personal risk of storing valuable metals at home. Professional storage facilities provide insurance that protects against theft, loss, or damage.
• Segregated Storage Options:
  Many depositories offer segregated storage, meaning your specific metals are stored separately and not mixed with other investors’ holdings.
• Accurate Reporting & Audits:
  Custodians provide detailed account reporting, while reputable depositories undergo regular independent audits to verify holdings and ensure transparency.
• Improved Liquidity:
  Established relationships between custodians, depositories, and dealers make it easier to sell metals or take distributions when needed.

Important Note:
Avoid any provider that promotes “home storage” for IRA metals. This approach can violate IRS rules and may result in your account losing its tax-advantaged status.

How to Sell Back to Priority Gold

Selling your metals back to Priority Gold is a straightforward process. You simply contact their team to initiate a buyback request, review your options, and complete the transaction based on your preferred method of sale.

Priority Gold Buyback Options

• Immediate Liquidation:
  Priority Gold purchases your metals directly at the current wholesale bid price. This is the fastest and most convenient option, especially for standard bullion products.
• Open Market Sale:
  You can choose to sell your metals independently—such as through private buyers or online marketplaces—potentially achieving a higher price, though it requires more time and effort.
• Consignment Support:
  In some cases, Priority Gold may assist in brokering the sale of your metals, helping you navigate pricing and buyer connections.

Steps to Sell Back

1. Contact Priority Gold:
   Call 888-506-6439 to speak with a specialist and begin the process.
2. Request a Quote:
   Provide details about the metals you wish to sell to receive a current market-based buyback offer.
3. Ship Your Metals:
   Follow their instructions for securely packaging and shipping your items.
4. Receive Payment:
   Once your metals are received and verified, payment is typically issued by check within 72 hours.

Important Considerations

• Returns Policy:
  Returns are generally not accepted, except in cases involving counterfeit products within a limited timeframe.
• IRA Accounts:
  If your metals are held within a precious metals IRA, you’ll need to coordinate the sale through your custodian along with a Priority Gold specialist.
• Pricing Factors:
  Buyback prices are usually based on current wholesale rates, which may differ from retail purchase prices.

What Are the Gold IRA Tax Rules?

Gold IRA tax rules are designed to ensure compliance with IRS regulations while preserving the account’s tax advantages. To qualify, physical gold must meet specific purity standards and be stored in an IRS-approved depository—not at home. The tax treatment depends on whether you hold a traditional or Roth IRA, and early withdrawals or improper handling can trigger penalties.

Key Gold IRA Tax Rules and Regulations

• Storage and Possession:
  IRA-owned gold must be stored in an approved third-party depository such as Brink’s Global Services or International Depository Services. Taking personal possession is treated as a taxable distribution.
• Eligible Gold Standards:
  Gold must generally meet a minimum purity of 99.5% (0.995 fineness), with exceptions like the American Gold Eagle coin, which is allowed despite being 91.67% pure.
• Contribution Limits (2026):
  • Up to $7,000 annually if under age 50
  • Up to $8,000 annually if age 50 or older (includes catch-up contributions)
• Early Withdrawal Penalty:
  Withdrawals before age 59½ are typically subject to ordinary income taxes plus a 10% early withdrawal penalty.
• Required Minimum Distributions (RMDs):
  Traditional Gold IRAs require mandatory withdrawals starting at age 73. Roth IRAs do not require RMDs during the account holder’s lifetime.

Tax Treatment by IRA Type

• Traditional Gold IRA:
  Contributions may be tax-deductible. Investments grow tax-deferred, and withdrawals in retirement are taxed as ordinary income.
• Roth Gold IRA:
  Contributions are made with after-tax dollars. Qualified withdrawals—including gains—are completely tax-free in retirement.

Common Misconceptions & Pitfalls

• Collectibles Tax Rule:
  Although physical gold is typically classified as a collectible, gold held within a properly structured IRA is not taxed at the 28% collectibles rate. Instead, it is taxed as ordinary income upon withdrawal (for traditional IRAs).
• Prohibited Metals:
  Holding non-IRS-approved coins or bullion (e.g., certain foreign coins that don’t meet requirements) can disqualify the account and trigger taxes and penalties.

Understanding these rules is essential to maintaining the tax-advantaged status of your Gold IRA and avoiding costly mistakes.

Priority Gold Customer Reviews and Ratings

• Better Business Bureau (BBB): A+ rating, 4.86/5 based on 134 customer reviews, with 35 complaints recorded
• Business Consumer Alliance (BCA): AAA rating
• TrustLink: 4.9/5 rating based on 45 reviews
• Trustpilot: 4.8/5 rating based on 142 reviews
• Google Reviews: 4.7/5 rating based on 117 reviews

Is Priority Gold Legit or a Scam?

Short answer: Priority Gold is legitimate, but like many precious metals dealers, it has both positive reviews and some concerns you should evaluate carefully before investing.

✅ Why Priority Gold Appears Legit

• Established business:
  The company has been operating for over 20 years and is officially registered as a U.S. business.
• BBB Accreditation & A+ Rating:
  Priority Gold is accredited by the Better Business Bureau with an A+ rating, which reflects responsiveness to customer complaints.
• Strong customer ratings:
  It maintains high ratings across platforms like Trustpilot and TrustLink, with many customers praising smooth transactions and helpful representatives.
• Industry recognition:
  Some financial publications have described Priority Gold as a trusted dealer focused on investor education and compliance.

⚠️ Concerns to Be Aware Of

• Complaints exist:
  The BBB has recorded 35 complaints over the past 3 years, though many were resolved.
• Pricing transparency issues:
  Some complaints mention confusion about pricing or premiums over spot price—this is common in the industry but still something to watch closely.
• Mixed experiences:
  While many reviews are positive, a few customers report issues like delayed communication or dissatisfaction with pricing.

Priority Gold is not a scam—it’s a legitimate, established precious metals dealer with strong ratings and industry recognition.

However, it’s not perfect either. Like most Gold IRA companies, your experience will depend heavily on:

• The specific representative you work with
• The products you choose
• Your understanding of pricing and fees

⚡ Smart Investor Tip

Before investing with any gold IRA company (including Priority Gold):

• Always compare at least 2–3 providers
• Ask for a full fee breakdown (including markups)
• Avoid rushing into high-pressure decisions

Priority Gold vs Augusta vs Goldco

Company	Best For	Minimum	Main Strength	Main Drawback
Augusta Precious Metals	High-net-worth retirement investors	Usually $50,000	Strong education, transparency, premium service	Higher minimum
Goldco	Beginners wanting a well-known Gold IRA brand	Usually $25,000	Strong reputation, promotions, rollover support	Pricing/fees still require consultation
Priority Gold	Investors wanting guided gold/silver purchases	$10,000 IRA minimum listed on its site; $25,000 often recommended	Good ratings, education, buyback support	Some pricing transparency concerns

Verdict

#1 Augusta Precious Metals — Best Overall for Serious Retirement Investors
#2 Goldco — Best for Beginners and Lower Minimums
#3 Priority Gold — Good Alternative, But Compare Pricing Carefully

Priority Gold Reviews Conclusion: Is It the Right Choice for Your Gold IRA?

After reviewing all aspects of the company, Priority Gold stands out as a legitimate and reputable precious metals dealer, particularly for investors interested in Gold IRAs and retirement diversification. Its strong customer ratings, education-focused approach, and guided rollover support make it a solid option—especially for those who prefer personalized assistance when entering the precious metals market.

That said, it’s not without drawbacks. The lack of upfront pricing transparency and reports of higher premiums mean investors should take extra care to request a full cost breakdown before committing. Like many dealers in this space, the overall value you receive will depend on the specific products recommended and the terms provided during your consultation.

For investors with $25,000+ to invest, Priority Gold can be a worthwhile consideration. However, if you’re looking for maximum transparency, a more structured onboarding process, and a stronger track record with high-net-worth retirees, it may be worth comparing options like Augusta Precious Metals or Goldco before making a final decision.

Bottom line: Priority Gold is not a scam—it’s a credible company with many satisfied clients. But as with any Gold IRA investment, doing your due diligence, comparing multiple providers, and fully understanding fees and buyback terms is essential to making the best long-term decision for your retirement portfolio.

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