If you’ve been searching for honest Priority Gold reviews, you’re probably trying to answer one important question: Is Priority Gold a trustworthy company for buying gold and opening a Gold IRA?
With inflation concerns, stock market volatility, and growing uncertainty around retirement savings, many investors are turning to physical precious metals as a hedge against economic instability. But choosing the wrong Gold IRA company could lead to excessive fees, overpriced coins, or poor customer support.
Priority Gold positions itself as an education-focused precious metals dealer specializing in Gold IRA rollovers, silver IRAs, and direct bullion purchases. The company has earned strong ratings across platforms like the Better Business Bureau (BBB), Trustpilot, and Google Reviews. However, some investors still question whether Priority Gold’s pricing structure and markups are competitive compared to industry leaders.
In this in-depth Priority Gold review, we’ll cover:
- What Priority Gold is and how it works
- Gold IRA rollover services and fees
- Pros and cons
- Customer reviews and complaints
- Custodian and storage options
- Buyback program details
- How Priority Gold compares to competitors like Augusta Precious Metals and Goldco
- Whether Priority Gold is legit or a scam
By the end, you’ll know whether Priority Gold deserves a place on your shortlist—or whether another Gold IRA provider may offer better value and transparency.
Priority Gold Review Summary
| Category | Details |
|---|---|
| Company | Priority Gold |
| Founded | 2001 |
| Headquarters | Dallas, Texas |
| Primary Services | Gold IRAs, Silver IRAs, Bullion Sales |
| IRA Minimum | Typically $20,000–$25,000 |
| BBB Rating | A+ |
| Trustpilot Rating | 4.8/5 |
| Best For | Investors wanting guided Gold IRA assistance |
| Main Drawback | Limited pricing transparency |
| Overall Rating | 3.5/5 (Not recommended) |
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What Is Priority Gold?
Priority Gold is a U.S.-based precious metals dealer headquartered in Dallas, Texas, with additional operations in Beverly Hills, California. Founded in 2001, the company focuses primarily on helping investors diversify retirement portfolios through physical gold and silver ownership.
The company specializes in:
- Gold IRA rollovers
- Silver IRAs
- Physical bullion purchases
- Retirement diversification strategies
- Secure precious metals storage
Priority Gold works with investors looking to transfer funds from existing retirement accounts—including 401(k)s, 403(b)s, and traditional IRAs—into self-directed precious metals IRAs backed by physical gold and silver.
Unlike some aggressive metals dealers, Priority Gold promotes a more consultative and education-driven approach, which appeals to first-time Gold IRA investors.
Who Owns Priority Gold?
Priority Gold is a privately held company. Public ownership details are limited, though Mike Anderson is listed as a primary company contact and Operations & Marketing Manager.
The company is widely known for its association with Robert Kiyosaki, author of Rich Dad Poor Dad, who has publicly endorsed Priority Gold through the “Rich Dad” brand.
That endorsement has significantly increased the company’s visibility among retirement-focused investors seeking alternatives to traditional paper assets.
Products and Services Offered by Priority Gold
Priority Gold offers several services centered around precious metals investing and retirement diversification.
1. Precious Metals IRAs
The company assists investors with opening self-directed IRAs backed by:
- Gold
- Silver
- Platinum
- Palladium
They also help facilitate rollovers from:
- 401(k)s
- Traditional IRAs
- 403(b)s
- SEP IRAs
2. Physical Bullion Purchases
Investors can purchase IRS-approved bullion products directly for:
- Home delivery
- Secure depository storage
Available products include:
- Gold coins
- Silver coins
- Gold bars
- Silver bars
- Platinum products
- Palladium products
3. Secure Storage Solutions
Priority Gold partners with IRS-approved depositories such as:
- Delaware Depository
- Brink’s Global Services
- Texas Bullion Depository
- International Depository Services
These facilities offer insured and highly secure storage options.
4. Buyback Program
The company offers a buyback program allowing clients to liquidate metals when needed. While convenient, investors should carefully compare buyback pricing because wholesale rates may differ significantly from original purchase prices.
How Does Priority Gold Work?
Opening a Gold IRA through Priority Gold generally follows a four-step process:
Step 1: Speak With a Specialist
You begin by speaking with a Priority Gold representative to discuss:
- Financial goals
- Retirement diversification
- IRA rollover options
- Precious metals selection
Step 2: Fund Your Account
Funds are transferred from an existing retirement account or contributed directly.
Priority Gold helps coordinate the rollover paperwork to maintain tax-advantaged status.
Step 3: Choose Your Metals
You then select IRS-approved precious metals for your account.
Priority Gold representatives typically recommend high-liquidity bullion products suitable for retirement investing.
Step 4: Secure Storage
Your metals are shipped to an IRS-approved depository where they remain insured and securely stored.
Pros of Priority Gold
Educational Approach
Priority Gold emphasizes investor education rather than aggressive sales tactics.
This can benefit beginners unfamiliar with Gold IRAs.
Strong Customer Ratings
The company maintains strong ratings across major review platforms.
Personalized Support
Clients receive one-on-one guidance throughout the rollover process.
Streamlined IRA Setup
Priority Gold assists with paperwork and account setup.
Secure Storage Partnerships
The company works with established IRS-approved depositories.
Cons of Priority Gold
Limited Pricing Transparency
Priority Gold does not publicly disclose markups over spot prices online.
This makes comparing overall value more difficult.
Higher Minimum Investments
Many IRA accounts require investments around $20,000–$25,000.
Mixed Customer Experiences
Some reviews mention communication delays or pricing concerns.
Potentially High Premiums
Certain customers report paying higher-than-expected premiums on metals.
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Priority Gold Fees
Like many Gold IRA companies, Priority Gold customizes pricing depending on the metals selected and account structure.
Potential fees include:
- IRA setup fees
- Annual maintenance fees
- Storage fees
- Dealer markups over spot price
Based on available information, investors may pay approximately:
- ~$50 setup fee
- ~$125 annual maintenance/storage costs
However, actual costs can vary significantly depending on account size and promotions.
Before investing, always request:
- Full fee disclosure
- Buyback policy details
- Metal premium breakdowns
- Storage costs
Priority Gold Reviews and Ratings
Priority Gold has earned generally strong customer feedback online.
| Platform | Rating |
|---|---|
| BBB | A+ |
| Trustpilot | 4.8/5 |
| Google Reviews | 4.7/5 |
| TrustLink | 4.9/5 |
| BCA | AAA |
Most positive reviews mention:
- Helpful representatives
- Smooth IRA rollovers
- Educational guidance
- Responsive support
Negative reviews primarily focus on:
- Pricing concerns
- Product markups
- Occasional communication delays
Is Priority Gold Legit or a Scam?
Priority Gold is a legitimate precious metals dealer—not a scam.
The company has:
- Operated for over 20 years
- Maintained BBB accreditation
- Earned strong third-party review scores
- Built partnerships with recognized custodians and depositories
However, investors should still exercise caution and compare multiple Gold IRA companies before investing.
Like most dealers in the precious metals industry, experiences can vary depending on:
- The representative you work with
- Product pricing
- Account structure
- Market conditions
Priority Gold vs Augusta Precious Metals vs Goldco
| Company | Best For | Main Advantage | Main Drawback |
|---|---|---|---|
| Augusta Precious Metals | High-net-worth retirees | Excellent transparency & education | Higher minimum |
| Goldco | Beginners | Strong onboarding & promotions | Pricing consultation required |
| Priority Gold | Guided precious metals investing | Personalized support | Limited pricing transparency |
For many retirement-focused investors, Augusta Precious Metals remains the strongest overall choice due to its transparency, educational resources, and reputation among high-net-worth investors.
Final Verdict: Are Priority Gold Reviews Positive Enough to Trust the Company?
After analyzing numerous Priority Gold reviews, it’s clear that Priority Gold is a legitimate Gold IRA company with strong customer ratings, educational support, and a relatively beginner-friendly approach to precious metals investing.
The company may be a good fit for investors who:
- Want guided rollover assistance
- Prefer personalized support
- Are new to Gold IRAs
- Value educational resources
However, the lack of transparent online pricing remains a notable drawback, especially for investors who want to compare premiums and fees upfront before committing.
Before opening an account with Priority Gold, smart investors should:
- Compare multiple Gold IRA companies
- Request complete fee disclosures
- Review buyback policies carefully
- Compare bullion premiums
For investors prioritizing maximum transparency, premium customer service, and a more structured retirement-focused onboarding process, Augusta Precious Metals may still offer a stronger overall experience.
Bottom line: most Priority Gold reviews suggest the company is reputable and trustworthy, not a scam. Still, as with any precious metals investment, carefully comparing providers and understanding all costs involved is essential to securing the best long-term value for your retirement portfolio.
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Frequently Asked Questions
What are Priority Gold’s fees?
Priority Gold charges dealer markups along with IRA setup, storage, and maintenance fees. Exact pricing varies depending on account size and metals purchased.
Is Priority Gold reputable?
Yes. Priority Gold has operated since 2001 and maintains strong ratings across BBB, Trustpilot, Google Reviews, and TrustLink.
Does Priority Gold offer Gold IRA rollovers?
Yes. The company specializes in helping investors roll over existing retirement accounts into self-directed Gold IRAs.
Where does Priority Gold store IRA metals?
Priority Gold partners with IRS-approved depositories such as Delaware Depository and Brink’s Global Services.
Is Priority Gold good for beginners?
Yes. Its education-first and consultative approach makes it relatively beginner-friendly compared to some competitors.
Does Priority Gold have a buyback program?
Yes. Priority Gold offers a buyback program allowing investors to liquidate metals when needed.
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Author Profile
- Moses is a precious metals specialist, researcher, and publisher who specializes in reviewing precious metals investment companies. He has spent years analyzing Gold IRA providers, comparing transparency, customer reviews, and fee structures to help investors make informed decisions.
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