If you’re researching My Private Bullion reviews to determine whether the company is a trustworthy precious metals dealer, you’ve come to the right place. My Private Bullion offers gold, silver, and wealth-preservation strategies designed to help investors diversify and protect their assets. But is the company legitimate, and does it provide good value for investors? In this comprehensive My Private Bullion reviews guide, we’ll examine the company’s products, services, reputation, customer feedback, fees, and overall credibility to help you decide whether it’s the right precious metals partner for your investment goals.
Before we dive deeper into this review, it’s important to note that choosing a precious metals company is a significant financial decision. That’s why we are committed to providing accurate, unbiased, and thoroughly researched information.
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My Private Bullion Review Summary
Location:
Sarasota, Florida
Address:
715 N Washington Blvd Suite B, Sarasota, FL 34236, United States
Year Founded:
2012
Managers:
Alex Viera (Managing director)
Website:
www.myprivatebullion.com
Overall Rating:
3/5
What Is My Private Bullion?

My Private Bullion is a Sarasota, Florida-based precious metals dealer that has been serving investors since 2012. The company specializes in physical gold and silver investments, as well as Precious Metals IRA services designed to help clients diversify and protect their retirement savings.
Beyond selling precious metals, My Private Bullion emphasizes investor education, focusing on wealth preservation, asset protection, and long-term financial security. Through its investment strategies and personalized guidance, the company aims to help clients safeguard their assets, build lasting wealth, and gain greater confidence in their financial future.
Who Owns My Private Bullion?
My Private Bullion (MPB) is led by Alex Viera, who serves as the company’s Managing Director and is widely recognized as the primary executive behind the Sarasota, Florida-based precious metals firm. Since the company’s founding, Viera has played a central role in overseeing operations and guiding the firm’s mission of helping clients diversify and protect their wealth through physical precious metals and Gold IRAs.
Leadership and Management
- Managing Director: Alex Viera
- Headquarters: Sarasota, Florida
- Industry Focus: Precious metals investing, Gold IRAs, wealth preservation, and asset protection
While Alex Viera’s leadership role is documented through professional profiles, business records, and third-party company listings, My Private Bullion provides limited information about its broader management team on its public website. As a result, investors seeking greater insight into the company’s executive structure may need to rely on external business directories and regulatory filings.
Company Background
According to public business records, My Private Bullion was established between 2009 and 2012 and specializes in helping investors purchase physical gold, silver, platinum, and other precious metals. The company also assists clients with Precious Metals IRA rollovers and retirement account diversification strategies.
Although the firm’s internal leadership structure is not extensively detailed online, Alex Viera remains the most publicly identifiable executive associated with My Private Bullion and its day-to-day operations.
My Private Bullion Products and Services
My Private Bullion offers a diverse selection of precious metals products designed for both investors and collectors. Its inventory includes gold, silver, platinum, palladium, and rhodium bullion, along with IRA-eligible precious metals, collectible coins, and numismatic products.
The company’s precious metals lineup features a variety of popular coins and bars sourced from leading global mints and refiners. Examples include the Gold Chinese Panda, Gold American Eagle, Gold Canadian Maple Leaf, Gold PAMP Suisse Bars, Silver Canadian Maple Leaf, Silver Philharmonic, Silver RCM Bars, Platinum American Eagle, Palladium Fortuna Bars, and the American Eagle Palladium Reverse Proof Coin.
In addition to direct precious metals purchases, My Private Bullion assists investors with Precious Metals IRAs, allowing eligible gold, silver, platinum, and palladium products to be held within tax-advantaged retirement accounts. This combination of investment-grade bullion, collectible assets, and retirement planning services makes the company a one-stop shop for individuals seeking to diversify and protect their wealth with physical precious metals.
My Private Bullion Fees and Costs
One of the primary drawbacks of My Private Bullion is its lack of pricing transparency. The company does not publish a detailed fee schedule or real-time product pricing on its website. Instead, prospective investors must contact the Sarasota-based firm directly to obtain current precious metals prices, IRA costs, and account-related fees.
Because My Private Bullion specializes in physical precious metals and Gold IRA investments, investors can generally expect to encounter the standard costs associated with the precious metals industry.
Physical Precious Metals Purchase Costs
When purchasing gold, silver, platinum, or other precious metals outside of a retirement account, the main costs typically include:
Dealer Premiums (Markups)
Physical precious metals are usually sold above the spot price. Depending on the product, dealer premiums commonly range from 3% to 10% or more, with collectible and numismatic items often carrying higher markups than standard bullion products.
Buyback and Liquidation Spreads
If you later decide to sell your metals, dealers generally purchase them at a slight discount to the current market price. Typical buyback spreads can range from 1% to 2% below spot price, although this varies by product and market conditions.
Shipping and Insurance Fees
Physical delivery orders may include shipping, insurance, and handling charges. Some dealers waive these costs for larger purchases or promotional offers.
Precious Metals IRA Costs
For investors using My Private Bullion to facilitate a Gold or Silver IRA rollover, additional fees are typically charged by third-party custodians and approved storage facilities.
Account Setup Fee
Most self-directed IRA custodians charge a one-time setup fee, generally ranging from $50 to $250.
Annual Custodian Fees
Custodians responsible for account administration, IRS reporting, and recordkeeping often charge annual fees between $75 and $300 per year.
Storage Fees
IRS regulations require IRA-owned precious metals to be stored in an approved depository. Annual storage costs typically range from $100 to $300, although some depositories charge a percentage of the account’s value, usually between 0.15% and 0.50% annually.
Transaction and Wire Fees
Certain custodians may charge transaction, processing, or wire transfer fees, which commonly range from $25 to $95 per transaction.
Considerations for Investors
Because annual administrative and storage costs can have a greater impact on smaller accounts, many industry experts suggest maintaining a Precious Metals IRA balance of at least $25,000 to $50,000. At this level, fixed account expenses generally represent a smaller percentage of the overall portfolio, helping to reduce the long-term impact of fees on investment returns.
Before opening an account, investors should request a complete breakdown of all dealer premiums, custodian fees, storage costs, and transaction charges to fully understand the total cost of ownership.
My Private Bullion Custodian and Storage Options
When establishing a Precious Metals IRA through My Private Bullion (MPB), investors have access to professional storage solutions as well as certain alternative structures designed for those seeking greater control over their assets.
Delaware Depository Storage
For traditional IRS-compliant Gold and Silver IRAs, My Private Bullion utilizes the Delaware Depository, one of the most recognized precious metals storage facilities in the United States.
Key features of the Delaware Depository include:
- IRS-approved storage for Precious Metals IRAs
- Comprehensive insurance coverage for stored assets
- High-security vaulting facilities
- Segregated and non-segregated storage options
- Independent auditing and inventory controls
Because IRS regulations prohibit IRA-owned precious metals from being stored at home, using an approved depository such as the Delaware Depository helps ensure compliance while providing institutional-grade security.
Custodian Information
One area where My Private Bullion offers limited transparency is its custodial partnerships. The company does not publicly identify its preferred self-directed IRA custodians on its website.
Instead, investors typically learn which custodian will administer their account during their initial consultation with a company representative. These third-party custodians are responsible for account administration, IRS reporting, recordkeeping, and ensuring regulatory compliance for Precious Metals IRA accounts.
Before opening an account, investors should request detailed information regarding:
- Custodian fees
- Annual administration costs
- Transaction fees
- Available account services
- Storage arrangements
Private Gold Storage and Checkbook IRA Structures
My Private Bullion also promotes alternative precious metals ownership structures that may provide investors with greater control over their retirement assets. These arrangements are commonly referred to as Private Gold Storage or Checkbook LLC IRAs.
Under this framework, a self-directed IRA establishes and funds a dedicated limited liability company (LLC), which then purchases and holds the precious metals. Proponents argue that this structure can offer additional flexibility and potentially reduce some ongoing custodial involvement.
Important IRS Compliance Considerations
Investors should exercise caution when considering any form of private or home-based precious metals storage involving retirement accounts. The IRS maintains strict rules governing IRA asset custody and prohibited transactions.
Improper handling of IRA-owned metals or failure to comply with IRS regulations could result in the account being treated as a taxable distribution, potentially triggering income taxes, penalties, and other adverse consequences.
For this reason, investors should consult a qualified tax professional, attorney, or IRA specialist before pursuing a Checkbook LLC or private storage arrangement to ensure full compliance with applicable regulations.
Bottom Line
My Private Bullion’s partnership with the Delaware Depository provides investors with access to a reputable and secure storage solution for Precious Metals IRAs. However, the company’s limited disclosure regarding custodial relationships means prospective clients should ask detailed questions about account administration, fees, and storage arrangements before opening an IRA.
How Does My Private Bullion Work?
Getting started with My Private Bullion is a straightforward process. Investors who simply want to purchase physical precious metals can contact the company by phone, email, or live chat to discuss available products, receive pricing information, and place an order.
For those interested in opening a Precious Metals IRA, the process typically involves the following steps:
1. Complete the Gold IRA Eligibility Form
The first step is to submit a Gold IRA application or eligibility form. My Private Bullion reviews the information provided and determines whether you qualify for a self-directed Precious Metals IRA. Approved applicants receive their new IRA account details.
2. Review and Approve Custodian Paperwork
Once your application is approved, My Private Bullion assists with the necessary custodian documentation. The required forms are prepared and sent to you for review and signature, helping ensure the account is properly established.
3. Fund Your New Gold IRA
After the paperwork is completed, funds can be transferred or rolled over from an existing retirement account, such as a Traditional IRA, Roth IRA, 401(k), or other eligible retirement plan. According to the company, most transfers are completed within a few business days.
4. Purchase and Store Your Precious Metals
Once the funds arrive in your account, you can select IRA-approved precious metals for purchase. The metals are then shipped directly to an approved secure storage facility rather than to your home. My Private Bullion uses the Delaware Depository, a well-known precious metals vaulting provider, to store client assets on behalf of IRA account holders.
By guiding investors through each step of the rollover and purchasing process, My Private Bullion aims to make Precious Metals IRA investing as simple and efficient as possible.
Pros of My Private Bullion
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Wide Selection of Products and Services
My Private Bullion provides a vast array of gold, silver, platinum, palladium, and rhodium products. In addition to bullion coins and bars, they also sell collectibles and numismatics. In addition, My Private Bullion can assist you in preserving and growing your wealth in a secure, tax-free retirement account.
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Offers Customer Education
They provide client education to equip you with the knowledge and techniques necessary to excel in precious metals investing and wealth management.
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Offers Investment-Grade Bullion
My Private Bullion offers investment-grade bullion, the majority of which are eligible for precious metals IRAs, in addition to numismatics and collectibles.
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Great Customer Support
The company’s website features multiple communication channels to facilitate consumer interaction. For example, they have a business phone number, fax number, email address, and live chat.
Cons of Choosing My Private Bullion
• Limited Pricing Transparency
My Private Bullion does not publicly display pricing for its coins, bars, or other precious metals products on its website. As a result, prospective investors must contact the company directly to obtain current pricing and product availability, which may be less convenient than dealers that offer real-time online pricing.
• IRA Fees and Custodian Information Not Clearly Disclosed
The company provides limited information regarding Precious Metals IRA fees, annual maintenance costs, storage expenses, and custodial partnerships. Investors may need to speak with a representative to obtain a complete breakdown of the costs associated with opening and maintaining an IRA account.
• Limited Management Information Available Online
Unlike many leading precious metals dealers, My Private Bullion provides relatively little information about its leadership team and company management on its website. Some investors may prefer greater transparency regarding the individuals responsible for overseeing the business.
• Not Accredited by the Better Business Bureau
Although My Private Bullion holds an A+ rating with the Better Business Bureau, the company is not BBB accredited. While BBB accreditation is voluntary and not required for legitimacy, some investors view accreditation as an additional indicator of a company’s commitment to customer service and dispute resolution.
• Fewer Online Reviews Than Major Competitors
Compared with larger precious metals dealers, My Private Bullion has a relatively limited online review presence. This can make it more difficult for prospective customers to evaluate the company’s long-term reputation and overall customer experience.
My Private Bullion Reviews & Customer Ratings
At the time of writing this My Private Bullion review, the company is not accredited by the Better Business Bureau (BBB), although it maintains an A+ rating on the platform. My Private Bullion is also not currently listed with the Business Consumer Alliance (BCA) or TrustLink, two review platforms commonly used by precious metals investors.
Customer feedback across other review sites is mixed but generally positive. The company holds a 3/5 rating on Yelp based on two customer reviews, a 4.3/5 rating on Trustpilot from nine reviews, and a 3.5/5 rating on Google based on eight customer reviews.
While these ratings suggest that many customers have had satisfactory experiences, the relatively small number of reviews makes it difficult to draw definitive conclusions about the company’s long-term reputation. As with any precious metals dealer, investors should review the latest customer feedback and compare multiple providers before making a decision.


Should You Choose My Private Bullion for Your Gold or Silver IRA Rollover?
My Private Bullion offers a broad selection of precious metals and Precious Metals IRA services, making it a potential option for investors looking to diversify their retirement savings with physical gold and silver. The company also emphasizes investor education and wealth preservation, which may appeal to those new to precious metals investing.
However, there are several factors prospective investors should consider before opening an account. The company does not provide transparent pricing for its products, IRA fees are not clearly disclosed online, and information regarding custodial partnerships is limited. Additionally, while My Private Bullion maintains an A+ BBB rating, it is not BBB accredited and has a relatively small number of customer reviews compared to many leading Gold IRA providers.
For these reasons, we recommend comparing My Private Bullion with other highly rated precious metals companies before making a decision. Some providers offer greater fee transparency, stronger customer review profiles, lower IRA costs, and more established reputations within the industry.
Click the link below to learn about the precious metals company we currently rank as our top choice for Gold and Silver IRAs, based on fees, customer satisfaction, transparency, and overall value.
➜ View Our Highest-Rated Precious Metals IRA Company
The Verdict: Is My Private Bullion a Scam?
No, My Private Bullion is a legitimate company. Operating out of Sarasota, Florida since the early 2010s, they are an established dealer focused on physical precious metals and Gold IRAs. Their legitimacy is backed by an A+ BBB rating and a solid footprint of customer reviews on major platforms like Google and Trustpilot.
However, because precious metal investments involve significant capital, you should still do your homework. Check their fee structures, storage setups, and asset pricing against competitors before signing on the dotted line.
My Private Bullion Reviews Conclusion
Thank you for reading our My Private Bullion reviews guide. Based on our research, My Private Bullion is a legitimate precious metals dealer that offers a wide range of investment products, including gold, silver, platinum, palladium, collectible coins, numismatics, and Precious Metals IRA services. The company also emphasizes investor education and wealth preservation, which may appeal to individuals seeking long-term financial security through physical precious metals.
My Private Bullion’s strengths include its diverse product selection, Precious Metals IRA offerings, and positive ratings on platforms such as Trustpilot. The company also maintains an A+ rating with the Better Business Bureau, demonstrating a strong record of handling customer concerns.
However, there are areas where greater transparency would benefit potential investors. Product pricing is not publicly displayed on the company’s website, and details regarding IRA fees, storage costs, custodial relationships, and other account expenses are limited. Additionally, the company is not BBB accredited and has a smaller online review footprint compared to many of the industry’s leading Gold IRA providers.
Overall, My Private Bullion reviews indicate that the company may be worth considering for precious metals purchases and retirement diversification. Nevertheless, investors should compare multiple dealers, review fee structures carefully, and evaluate customer feedback before committing to a Gold or Silver IRA rollover.
Discover Our 3 Best Rated Gold IRA Providers for 2026
Frequently Asked Questions
Does My Private Bullion Provide Storage?
Yes. My Private Bullion offers secure precious metals storage through the Delaware Depository, an IRS-approved facility commonly used for Gold and Silver IRAs.
Does My Private Bullion Offer Gold IRAs?
Yes. My Private Bullion specializes in Precious Metals IRAs and can assist investors with rolling over existing retirement accounts into self-directed Gold and Silver IRAs.
What Types of Precious Metals Does My Private Bullion Sell?
The company offers a wide range of gold, silver, platinum, palladium, and rhodium products, including bullion coins, bars, IRA-eligible metals, collectibles, and numismatic coins.
Does My Private Bullion Publish Its Prices Online?
No. My Private Bullion does not display real-time product pricing on its website. Investors must contact the company directly to obtain current quotes and pricing information.
Is My Private Bullion BBB Accredited?
No. While My Private Bullion maintains an A+ rating with the Better Business Bureau, the company is not currently BBB accredited.
Where Is My Private Bullion Located?
My Private Bullion is headquartered in Sarasota, Florida, and operates from its office at 715 N. Washington Blvd, Suite B, Sarasota, FL 34236.
Can I Roll Over a 401(k) Into a Gold IRA Through My Private Bullion?
Yes. My Private Bullion can help eligible investors transfer or roll over funds from a 401(k), Traditional IRA, Roth IRA, or other qualified retirement account into a self-directed Precious Metals IRA.
My Private Bullion Alternatives
- Augusta Precious Metals
- GoldenCrest Metals
- A-Mark Precious Metals
- Wholesale Direct
- Austin Rare Coins and Bullion
- Dallas Gold and Silver Exchange
Author Profile

- Moses is a precious metals specialist, researcher, and publisher who specializes in reviewing precious metals investment companies. He has spent years analyzing Gold IRA providers, comparing transparency, customer reviews, and fee structures to help investors make informed decisions.
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