Priority Gold Reviews & Lawsuit 2026: Legit or a Scam?

Priority Gold has built a strong reputation for helping Americans purchase physical gold and silver or move eligible retirement savings into a self-directed Precious Metals IRA. The company has operated since 2001, holds an A+ Better Business Bureau rating and receives predominantly positive customer reviews.

However, positive ratings do not tell the entire story.

Priority Gold does not publish a simple, comprehensive fee and markup schedule for every product. Its BBB profile also contains complaints involving coin premiums, product values, delivery and communication. These concerns do not automatically make Priority Gold a bad company, but they make it essential to obtain an itemized written quote before transferring retirement funds.

This Priority Gold review examines the company’s minimum investment, products, fees, custodians, storage arrangements, customer feedback, complaints and buyback policy. We will also explain who should—and should not—consider opening a Priority Gold IRA.

Priority Gold Review Summary

Is Priority Gold Legit?

Yes. Priority Gold appears to be a legitimate precious metals dealer rather than a scam.

The company’s BBB records state that it began operating in November 2001, became BBB-accredited in February 2018 and currently holds an A+ rating. Its business profile identifies Priority Gold as a limited liability company and lists Mike Anderson as its chief operating officer.

Other indicators of legitimacy include:

• Physical offices in Dallas and Beverly Hills
• An established operating history
• Hundreds of independent customer reviews
• A working relationship with Equity Trust Company
• Gold IRA rollover and depository coordination
• Written terms, disclaimers and a published buyback policy
• Both cash-delivery and retirement-account options

Legitimate, however, does not mean suitable for every investor—or that every product represents equally good value.

A precious metals dealer makes money through the difference between its wholesale cost and the retail price charged to customers. This premium can vary significantly between standard bullion, proof coins and products marketed as investment-grade or numismatic coins.

The most important question is therefore not simply, “Is Priority Gold legitimate?” It is:

What exact metals will you receive, what is their current wholesale or melt value, and how much will you lose if you sell them immediately?

What Is Priority Gold?

Priority Gold is a U.S. precious metals company that sells physical gold and silver and helps customers establish self-directed Precious Metals IRAs.

Unlike a conventional brokerage, Priority Gold does not hold the retirement account itself. The dealer helps the customer select and purchase precious metals, while a separate IRA custodian administers the account and a third-party depository stores the metals.

Priority Gold serves two general types of customers:

1. Retirement investors transferring or rolling over eligible funds into a self-directed Gold IRA.
2. Cash buyers purchasing physical gold or silver for personal delivery.

The company offers consultations intended to explain precious metals, eligible retirement accounts, custodial paperwork and storage arrangements.

Priority Gold Pros and Cons

Pros

• More than two decades in business
• A+ BBB rating and accreditation
• High Trustpilot score
• Relatively accessible $10,000 typical IRA minimum
• Gold and silver IRA options
• Direct cash purchases available
• Assistance coordinating rollovers and transfers
• Established custodian relationship with Equity Trust
• Buyback assistance available
• Promotions may cover setup, shipping or storage for qualifying customers
• Positive reviews frequently mention knowledgeable and patient representatives

Cons

• No single public fee schedule covering every IRA cost and metal premium
• Product markups can vary considerably
• BBB complaints include allegations involving premiums and product values
• Promotions are conditional and should not be treated as genuinely free
• Gold IRAs have custody, administration and storage costs
• Some buyback methods have special restrictions or charges
• Precious metals do not pay dividends or interest
• Selling prices may be materially lower than retail purchase prices

How Does a Priority Gold IRA Work?

Opening a Precious Metals IRA through Priority Gold generally involves four stages.

1. Speak With a Priority Gold Representative

A representative discusses your retirement account, investment objectives, time horizon and interest in precious metals.

2. Open a Self-Directed IRA

A specialized custodian establishes the account. Priority Gold currently identifies Equity Trust Company as its preferred custodian and says it coordinates the process with the customer and custodian.

The custodian is responsible for administration, recordkeeping and tax reporting. It does not normally evaluate whether the metals are appropriately priced.

3. Fund the Account

The new IRA may be funded using:

• A trustee-to-trustee IRA transfer
• A direct rollover from an eligible employer-sponsored plan
• A new annual IRA contribution, subject to applicable limits

A properly structured direct transfer or rollover generally does not create an immediate taxable distribution.

4. Select and Store the Metals

Once funds reach the account, you authorize the purchase of eligible gold or silver. The metals are then shipped to an approved third-party depository.

Priority Gold’s public materials reference Delaware Depository, although the specific facility and storage arrangement should be confirmed in your paperwork.

IRA-owned metals should not be delivered to your home while they remain inside the IRA. Taking personal possession can be treated as a distribution and may create taxes and penalties.

Who Owns Priority Gold?

Priority Gold is a privately held company. Public ownership details are limited, though Mike Anderson is listed as a primary company contact and Operations & Marketing Manager.

The company is widely known for its association with Robert Kiyosaki, author of Rich Dad Poor Dad, who has publicly endorsed Priority Gold through the “Rich Dad” brand.

That endorsement has significantly increased the company’s visibility among retirement-focused investors seeking alternatives to traditional paper assets.

Products and Services Offered by Priority Gold

Priority Gold offers precious metals for retirement accounts and personal ownership. Availability and eligibility can change, but the selection generally includes:

IRA-Eligible Gold

Common IRA-eligible gold products include:

• American Gold Eagle coins
• American Gold Buffalo coins
• Canadian Gold Maple Leaf coins
• Gold bars from approved refiners
• Other coins meeting applicable IRA requirements

Most IRA gold must meet a minimum fineness of 99.5%. The American Gold Eagle is a statutory exception despite its lower purity.

IRA-Eligible Silver

Silver options include:

• American Silver Eagle coins
• Canadian Silver Maple Leaf coins
• Silver bars
• Silver rounds from qualifying refiners
• Other products meeting the 99.9% silver purity requirement

Proof and Investment-Grade Coins

Priority Gold also discusses proof, numismatic and “investment-grade” products. These coins can carry much larger premiums than ordinary bullion because their pricing may incorporate rarity, condition, packaging or dealer margins.

Higher premiums are not inherently fraudulent, but buyers need to understand that:

• Premiums may not be recovered at resale.
• The coin’s melt value can be far below its retail price.
• An IRA custodian does not determine whether the price is reasonable.
• Specialty coins may be harder to value than widely traded bullion.

Priority Gold Minimum Investment

Priority Gold states that its typical minimums are:

• $10,000 for a Precious Metals IRA
• $5,000 for a direct cash purchase

The company notes that minimums may vary by product and account type.

Although an IRA may be opened with approximately $10,000, Priority Gold has separately suggested that starting with at least $25,000 can make annual custodial and storage expenses more cost-efficient.

Is $10,000 Enough for a Gold IRA?

It may be enough to qualify, but it is not necessarily the most economical amount.

Suppose combined administration and storage expenses were $250 annually:

• On a $10,000 account, that equals 2.5% per year.
• On a $25,000 account, it equals 1%.
• On a $50,000 account, it equals 0.5%.

This calculation excludes dealer premiums, spreads and future selling costs.

Investors with $25,000 to $50,000 or more in an eligible IRA or former-employer retirement plan may obtain better fee efficiency, provided a metals allocation fits their wider retirement strategy.

Have $25,000+ in an IRA or old 401(k)?
Before moving any retirement savings, compare reputable Gold IRA providers, written fees and bullion prices. Request a free Gold IRA guide to learn how direct rollovers work and which questions to ask before buying.

REQUEST YOUR FREE GOLD IRA GUIDE NOW ›

Priority Gold Fees and Costs

Priority Gold does not publish one universally applicable schedule showing every product markup, custodial charge and storage fee. Actual costs can depend on the account, custodian, depository, metal and current promotion.

Potential expenses include:

Priority Gold promotions may include free setup, insured shipping or storage for a limited period. Some landing pages advertise up to five years of storage for qualifying customers.

These offers should be evaluated using the total transaction—not the word “free.” Dealer-funded promotions may be offset by product spreads or built into retail pricing.

Questions to Ask Before Signing

Request written answers to the following:

1. What is the exact retail price of every coin or bar?
2. What is the current spot price?
3. What percentage is the product priced above spot?
4. What would Priority Gold pay if I sold it back today?
5. What is my immediate liquidation loss?
6. Is the product bullion, proof, semi-numismatic or numismatic?
7. What commission or spread is included?
8. What will the custodian charge during the first year?
9. What are the recurring annual costs?
10. Is storage segregated or commingled?
11. Which fees are being waived, and for how long?
12. What costs apply when I sell or transfer the account?

Priority Gold Reviews and Ratings

Better Business Bureau

Priority Gold is BBB-accredited and currently holds an A+ rating. Its BBB file states that the company has operated since 2001.

An A+ BBB rating is encouraging, but it is not the same as a guarantee or endorsement of every product. The BBB rating considers factors such as complaint responsiveness, business practices and time in operation. It does not independently determine whether a particular coin is competitively priced.

Trustpilot

As of August 2026, Priority Gold has:

• 4.9 out of 5 stars
• 274 total reviews
• 94% five-star reviews
• 2% one-star reviews

Trustpilot also indicates that Priority Gold invites customers to submit reviews. Recent positive reviews commonly mention helpful representatives, understandable explanations and professional communication.

Review-platform ratings should be considered alongside contracts, invoices, buyback quotes and regulatory records—not used as a substitute for financial due diligence.

Priority Gold Complaints

Priority Gold’s BBB record showed 37 complaints during the preceding three years and 15 closed during the preceding 12 months when reviewed in August 2026.

Complaint categories included:

• Product issues
• Service or repair issues
• Sales and advertising
• Customer service
• Delivery
• Billing
• Order issues

Some published complainants alleged that they received less metal than expected or paid substantial premiums for proof or specialty coins. Other complaints involved delayed communication, requests for itemized invoices or dissatisfaction with liquidation values.

These are customer allegations and should not automatically be treated as established facts. Several published cases were subsequently marked resolved, with some customers reporting that Priority Gold worked with them toward a satisfactory outcome.

Nevertheless, the recurring concern about premiums deserves attention. Forbes Advisor similarly notes that Priority Gold receives praise for customer service while acknowledging complaints involving alleged overcharging. See the Forbes Advisor Priority Gold review.

What These Complaints Mean for Investors

The complaints do not establish that Priority Gold is a scam. They demonstrate why buyers should never authorize a retirement-account purchase based only on a phone conversation.

Before sending money, insist on a trade confirmation showing:

• The full product name
• Quantity and metal weight
• Purity
• Price per item
• Total price
• Spot price at the time of sale
• Percentage premium
• Estimated current buyback price
• All commissions and fees

If a representative will not provide this information in writing, do not proceed.

Priority Gold Buyback Policy

Priority Gold offers assistance to customers who want to liquidate metals, but a buyback is not a promise that the customer will recover the original purchase price.

Its published policy describes multiple possible liquidation routes. For certain investment-grade or numismatic products purchased from Priority Gold and held for at least 60 months, customers may request a consignment sale. The company’s policy states that this service carries an 18% consignment fee and is not available for bullion bars or rounds.

Some promotional pages also advertise a no-fee buyback program. Because those claims may relate to a different liquidation method, product or promotion, investors should ask for the following in writing:

• Whether Priority Gold is obligated to make an offer
• How the offer is calculated
• Whether a minimum holding period applies
• Which products qualify
• Whether a fee applies
• How quickly proceeds are paid
• Whether the policy can change
• Whether Priority Gold is buying the metals or finding another buyer

A “no buyback fee” does not eliminate the bid-ask spread. The resale offer can still be below the price originally paid.

Priority Gold Promotions

Priority Gold has advertised benefits such as:

• Free account setup
• Free insured shipping
• Free storage for qualifying accounts
• Promotional silver on qualifying purchases
• A lowest-price guarantee
• Buyback assistance

Promotion amounts and eligibility can change. Ask for the full terms, including investment thresholds and applicable products.

“Free silver” usually represents a dealer-funded rebate or promotional product—not value created from nothing. Compare the net cost of the entire purchase with an equivalent nonpromotional bullion quote.

Priority Gold vs. Other Gold IRA Companies

Priority Gold’s $10,000 typical IRA minimum makes it more accessible than firms that require $25,000 or $50,000. Minimum investment, however, should not be the only comparison point.

For a $50,000, $100,000 or larger rollover, compare at least three written proposals. Even a small difference in the metal premium can be more consequential than several years of waived storage fees.

Who Should Consider Priority Gold?

Priority Gold may suit investors who:

• Have at least $10,000 available for a qualifying IRA
• Prefer personal assistance with rollover paperwork
• Understand that gold prices can fall
• Want physical metals as one part of a diversified portfolio
• Can hold the investment for several years
• Are prepared to compare premiums and resale prices
• Accept ongoing custody and storage expenses

Who Should Look Elsewhere?

Priority Gold may not be appropriate if you:

• Need guaranteed income or investment returns
• Want dividends or interest
• May need the money in the near future
• Want to store IRA metals at home
• Plan to move your entire retirement account into gold
• Do not understand the difference between bullion and specialty coins
• Are unwilling to obtain and compare written quotes
• Prefer low-cost, highly liquid exchange-traded investments

Priority Gold’s own disclaimer describes rare coins and bullion as long-term holdings and says customers should be prepared to hold them for at least three to five years, preferably longer.

How to Evaluate a Priority Gold Quote

Use this simple calculation:

Premium percentage = (Retail price − metal value) ÷ metal value × 100

For example, assume a gold product contains one ounce of gold:

• Current gold value: $5,000
• Dealer price: $5,600
• Premium: $600
• Premium percentage: 12%

Next, request the dealer’s immediate buyback offer. If that offer is $4,900, the investor would begin with a $700—or 12.5%—liquidation gap relative to the $5,600 purchase price.

Repeat this calculation for every proposed coin or bar. Do not let a representative combine multiple products into a single unexplained total.

Priority Gold Lawsuit

As of August 2026, our review of publicly searchable federal regulatory records did not identify a major lawsuit or enforcement action brought against Priority Gold by the SEC, FTC or CFTC. However, Priority Gold has received customer complaints through the BBB, including allegations concerning high coin premiums, product values, delivery and communication. Some of these complaints were subsequently resolved, and allegations in consumer complaints should not be treated as proven legal findings. Because private lawsuits and regulatory records can change, prospective investors should conduct an updated court-record search and request an itemized written breakdown of product prices, premiums, fees and immediate buyback values before purchasing. Overall, the available information does not indicate that Priority Gold is facing a prominent government lawsuit, but its complaint history reinforces the importance of careful pricing due diligence.

Priority Gold Reviews: Final Verdict

Priority Gold is a legitimate, long-established precious metals company with an A+ BBB rating, a strong 4.9 Trustpilot score and a comparatively accessible Gold IRA minimum.

Its main strengths are personal service, rollover assistance, an established relationship with Equity Trust and a large body of positive feedback. It may appeal to investors who want guidance rather than managing every IRA step independently.

The main concern is pricing transparency. Priority Gold does not provide one complete public schedule showing every product premium, spread and account expense. BBB complaints involving alleged premiums and product values make an itemized written quote especially important.

Our conclusion is therefore positive but conditional:

Priority Gold is worth considering, but it should not be selected until you have compared its exact metals, premiums, recurring fees and immediate buyback values with other reputable Gold IRA providers.

If you have $25,000 or more in an eligible IRA, 401(k), 403(b), TSP or other retirement account, request a free Gold IRA guide before speaking with a dealer. It can help you understand rollover rules, compare providers and avoid costly pricing mistakes.

REQUEST YOUR FREE GOLD IRA GUIDE NOW ›

Frequently Asked Questions

Is Priority Gold a reputable company?

Priority Gold is an established precious metals dealer that began operating in 2001. It is BBB-accredited, has an A+ BBB rating and maintains high customer ratings on Trustpilot. Buyers should still compare product premiums and written buyback values.

Is Priority Gold a scam?

Available evidence indicates that Priority Gold is a legitimate business, not a scam. However, legitimacy does not guarantee that every product or quote will be appropriate for every customer.

What is Priority Gold’s minimum investment?

Priority Gold states that its typical minimum is $10,000 for a Precious Metals IRA and $5,000 for direct cash purchases. Minimums may vary based on the product and account.

What custodian does Priority Gold use?

Priority Gold identifies Equity Trust Company as its preferred self-directed IRA custodian. Customers should obtain Equity Trust’s current fee schedule directly before opening an account.

Where does Priority Gold store IRA metals?

Priority Gold materials reference secure third-party depository storage, including Delaware Depository. Confirm the exact facility, insurance and storage arrangement in your account documents.

Does Priority Gold charge fees?

Yes. Potential costs include product premiums, custodial administration, depository storage, transactions and liquidation spreads. Promotions may waive certain expenses for qualifying accounts.

Does Priority Gold buy back precious metals?

Priority Gold provides buyback assistance, although purchase prices, eligibility and fees depend on the product and method of sale. Its published policy also describes an 18% consignment fee for certain eligible nonbullion products.

Can I keep Priority Gold IRA metals at home?

Not while the metals remain inside the IRA. IRA assets generally must remain under an approved custodian’s control and be stored at an eligible depository. Personal possession can trigger a taxable distribution.

Can I roll over a 401(k) to Priority Gold?

Many former-employer 401(k) accounts can be rolled into a self-directed IRA. Active-employer plan rules vary. Confirm eligibility with the plan administrator and custodian before initiating a rollover.

Are Priority Gold reviews reliable?

Customer reviews reveal useful service patterns, but they should not be considered independently conclusive. Compare reviews with written contracts, product prices, BBB complaints, regulatory records and immediate buyback quotes.

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