Hard Assets Alliance Review 2023-Scam or Legit?

Are you looking for a legit precious metals company to invest you hard earned money with? Is Hard Assets Alliance a legit one or yet another scam?

In this review, we seek to find out whether Hard Assets Alliance is legit, and whether it’s safe to invest your money with them.

What Is Hard Assets Alliance?

Hard Assets Alliance review

Hard Assets Alliance is a precious metals company founded in 2012 by a group of people who regard themselves as financial researchers and precious metals analysts. The identities of this group of researchers is unknown and this begs the question: “Is Hard Assets Alliance actually legit or scam?” We shall find out about it later.

Besides providing an online platform for trading in bullion, Hard Assets Alliance prides itself in being one of the best wealth advisor’s. They are mainly involved in educating investors on the importance of adding precious metals to their portfolio. Free useful information is available on their website, and you can also contact support via chat or email in case you have additional questions.

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Company Info


New York


750 Third Ave, Suite 702, New York

NY 10017, USA




Bullion bars and coins, numismatics


not listed

Hard Assets Alliance Products

Hard Assets Alliance Products

Hard Assets Alliance is mainly focused in bullion products which include silver, gold, platinum and palladium. Other assets offered by the company are numismatic coins. HAA has two storage vaults in the USA, based in New York City and Salt Lake City. Moreover, they boast more vaults in London, Zurich, Melbourne and Singapore. Investors have the option to request physical delivery of metals, but this attracts additional fees for shipping and insurance.

Hard Assets Alliance Fees

We normally recommend a company that charges flat-rate fees for gold or silver IRA. Thus, we normally have a look at the fee structure as well as the actual amount charged by each company we review. Unfortunately, Hard Assets Alliance believes it’s not important to disclose their IRA fees, which is not pleasing as there could be hidden fees that they don’t want you to know beforehand.

Advantages of Choosing Hard Assets Alliance

  • Great Investment Information

Hard Assets Alliance offers free investment advice on their online platform which is useful for both experienced and newbie investors.

  • Classic Online Metals Trading Platform

Hard Assets Alliance has designed an awesome online platform to allow for convenience while buying and selling precious metals. Their platform is not only cost effective but user-friendly.

  • Fast Delivery

For physical delivery of metals, the company promises to deliver the investment commodities within 2 business days.

  • Reliable Support

Hard Assets Alliance has a live chat feature on their website for reaching support. The only downside is that they have not listed a phone number which could have offered an alternative communication channel to customers.

Disadvantages of Choosing Hard Assets Alliance

  • Lack of Sufficient Customer Reviews

There are no customer reviews on any online platform. This is a red flag, since customer reviews are considered the main factors for determining reliability of a company. At BetterBullion.com, we take customer reviews very seriously.

  • Unknown Owner

There’s no mention of the company’s founder, CEO or their deputies on the platform. Basically, you are dealing with unknown individuals. This casts serious doubt on the legitimacy and reliability of this company.

  • Not Accredited with the Better Business Bureau

Another huge red flag. Hard Assets Alliance is not accredited with the most trusted online directory, the BBB. Most investors check BBB accreditation before deciding to move forward with a company.

  • Lack of Information on Fees

Lack of information on fees is another red flag as there could be expensive hidden fees that they don’t want you to know about.

Is There a Better Alternative To Hard Assets Alliance?

Yes, Goldco Direct is a great alternative, trusted by professionals and celebrities across the United States. They have lower fees, better support and many more benefits to the investor. >>Read Our Goldco Direct Review Here<<.

Accreditation and Customer Reviews

Accreditation and Customer Reviews

Hard Assets Alliance is not accredited with the BBB, and has zero reviews on Trustlink, Yelp, Trustpilotand the Ripoff Report.

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Frequently Asked Questions

Is Hard Assets Alliance a Scam?

No, Hard Assets Alliance is legit, though it does not disclose crucial information which casts doubt on the reliability of their services.

Does Hard Assets Alliance Accept Physical Delivery?

Yes, they accept physical delivery, but shipping costs are borne by the investor.

Do They Offer Precious Metals IRAs?

Yes, Hard Assets Alliance offers gold and silver IRAs

Hard Assets Alliance Alternatives

Final Verdict

Hard Assets Alliance is a precious metals company founded by a group of researchers and analysts. The company’s goal is to enlighten investors on the importance portfolio diversification. They sell gold, silver, palladium and platinum products to be used for this purpose.

However, it is worth noting that this company has its downside. For instance, they have no known owner, have countable customer reviews, and do not disclose their subscription fees. Also, not accredited with the Better Business Bureau!

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