Reviews and Complaints- Is It a Good Company?

Investing in precious metals has been a time-tested strategy for wealth preservation, and aims to make this process accessible and cost-effective. Headquartered in Oklahoma City, Oklahoma, is a gold dealer led by CEO Kenneth Lewis. What sets this company apart is its promise to provide direct ownership of vaulted gold, silver, and platinum at ultra-low costs. Notably, it was founded by two industry giants, APMEX and Sprott Inc., with a collective experience of over 50 years in the precious metals trade. boasts partnerships with trusted vaulting resources like Loomis, Royal Canadian Mint, and Lloyd’s of London, enhancing the investor’s confidence in a secure and reliable investment experience.

What Is Reviews operates as a gold dealer, facilitating the purchase of investment-grade gold, silver, and platinum bullion. The company also extends its services to offer precious metal Individual Retirement Accounts (IRAs). An interesting facet of is that it doesn’t tie investors to a specific IRA custodian. Instead, clients are free to choose from three approved custodians: STRATA Trust Company, New Direction Trust Company, and Preferred Trust Company. Products

The primary focus of is investment-grade gold, silver, and platinum bullion. Investors seeking to diversify their portfolios with precious metals can explore a wide selection of products on the platform. Additionally, facilitates precious metal IRAs, providing an avenue for long-term retirement planning. However, it’s worth noting that the company does not endorse a preferred IRA custodian, leaving the choice to investors.

How It Works

Navigating the website is a user-friendly experience. The platform offers various options to tailor the investing journey to individual needs. Investors can choose between buying immediately, pre-funding, and transacting 24/7. The purchasing process involves creating an account, browsing and selecting desired products, and finally, locking in the buy order at the current spot price. This flexibility empowers investors to make decisions in line with their preferences and market conditions.

Pros of

  • Industry Leaders benefits from the expertise and reputation of its founders, APMEX and Sprott Inc., who together bring over two decades of experience to the table.

  • Wide Selection

The platform offers a diverse range of investment-grade bullion, allowing investors to choose products that align with their financial goals.

  • Precious Metal IRAs provides the option of setting up precious metal IRAs, a valuable feature for those looking to incorporate metals into their retirement strategy.

  • User-Friendly Website

The website is designed with user convenience in mind, ensuring a seamless and intuitive experience for investors.

  • BBB Accreditation has been accredited by the Better Business Bureau (BBB) since 2018, reflecting a commitment to transparency and customer satisfaction.

Cons of

  • Scanty Reviews

A potential drawback is the limited number of reviews on popular platforms like Trustpilot, making it challenging for prospective investors to gauge the overall customer experience.

  • Unclear IRA Fees does not openly disclose fees associated with precious metals IRAs, which could be a concern for investors looking for transparent information.

Reviews on Trustpilot, BBB, Yelp, and Trustlink

Customer Reviews

Trustpilot: holds a 3.3-star rating on Trustpilot based on 6 reviews and complaints. While the rating is moderate, the limited number of reviews may not provide a comprehensive overview.


The Better Business Bureau gives a 3.71-star rating based on 14 reviews and 1 complaint. This indicates a generally positive reputation but again highlights the need for a more substantial review pool.

Yelp and Trustlink: has no reviews, ratings, or complaints on Yelp and Trustlink, making it challenging to assess the company’s performance on these platforms.

Is Legit? appears to be a legitimate player in the precious metals market, backed by the credibility of industry leaders and a history spanning over two decades. The partnerships with trusted vaulting resources further contribute to its legitimacy. However, the scarcity of reviews on prominent platforms raises questions about the overall customer satisfaction and experience.

Similar Reviews Reviews – Conclusion presents a compelling option for investors seeking to venture into precious metals. The backing of industry leaders, a wide product selection, and the provision of precious metal IRAs contribute to its appeal. However, the limited number of reviews and the undisclosed IRA fees should be considered cautiously. Prospective investors are advised to conduct thorough research, perhaps reaching out directly to the company, and carefully weigh the available information before making investment decisions. As with any financial endeavor, due diligence is key, and individual experiences may vary.

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