Swiss America Review- Is It a Good Company?

Welcome to our comprehensive reviews of Swiss America Trading Corporation. You may be considering purchasing gold or silver from Swiss America and are likely curious as to whether or not they are a legitimate business. To avoid losing your hard-earned money, you must read this Swiss America review. Let’s get started.

What Is Swiss America?

Swiss America Review

Swiss America Trading Corporation is a family-owned precious metals retailer that has been in business since 1982. Craig Smith founded the company to assist Americans in diversifying and protecting their investments through gold and silver coins. Additionally, the company pledges to educate clients on the advantages of investing in precious metals. Investing in their gold and silver products could provide you with the privacy of ownership, high-profit potential, and protection against economic downturns. Despite having its headquarters in Phoenix, Arizona, the company serves consumers from all over the world.

Pay Attention: Before we go any further with this review!

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Company Info

Company Name:

Swiss America Trading Corporation


Craig Smith


15018 N Tatum Blvd, Phoenix, AZ 85032, United States


Overall Rating:

3.0 ★★★

Swiss America Products

What products does Swiss America offer its local and international clients? Continue reading this review to find out.

Swiss America provides numerous products and services. Gold, silver, platinum, and palladium coins are the primary products available. Additionally, they stock numismatic and rare coins. The majority of the company’s gold and silver coins are eligible for gold and silver IRAs.

In addition to assisting you in establishing a precious metals IRA, the company endeavors to educate you on precious metals-related matters. Despite the website’s simplistic appearance, it contains vital information such as market trends, customer reviews, weekly metal price charts, and a secure purchasing process. This screenshot depicts the homepage of the Swiss America website, which displays current metal market prices and weekly charts.

Swiss America Products

In addition to knowledge base materials and current market news, their website provides information on the opportunities and hazards associated with precious metals investments. Additionally, Swiss America has an excellent YouTube channel where tutorials on precious metals are available.

Swiss America Prices

Now that you are aware of the types of products available, you may be curious about their prices. During our research for this Swiss America review, we discovered that the company does not publish its prices or fees on the official website ( The expense you incur will largely depend on the form of investment you select and the current metals market prices.

Swiss America Customer Support

The company claims to provide superior customer service and promises to correct any errors immediately. Nevertheless, based on a sampling of online customer reviews and evaluations, their customer service has an average rating of 3.0, which is adequate but not the best. The lack of a live conversation feature on their website, which significantly hinders client communication, may be the cause of their low customer service rating.

Swiss America Reviews & Ratings

customer reviews and rating

Before wrapping up our Swiss America review, let’s examine customer ratings and reviews to determine how Swiss America Corporation stacks up against other precious metals companies.

This company has both positive and negative reviews, according to a compilation of online consumer protection directories. Swiss America, like any other business, has its share of complaints. The majority of negative reviews criticize the impoliteness and unreliability of the company’s customer service representatives. Here is a portion of such a review on the Yelp platform:

I have been using Swiss America for 10 years. My mom used them for years. Her broker was Tom, who we were lucky enough to get too. We loved Tom. He was always so informative, took whatever time we needed, even took my husband and I to lunch when we were in town for work. Then he retired. Since then I feel like their customer service has gone down hill, and our new broker does not seem as interested in his job, or his clients, or whatever, but he lacks professionalism in my opinion.
I have called Swiss America 4-5 times over the last few weeks with no return call. I am wanting to buy, but I’ll tell ya this makes me nervous to continue business with them. Tom ALWAYS got back with us within 24 hours. 14 days now and nothing. Makes me worry maybe business is suffering?? Maybe I’ll try some other places?

Below is another negative review from the same platform, which suggests the possibility of a fraud scheme within the company:

They’re fine until you want to trade in your gold, then they try to keep the gold and the money. The rep Dustin Anderson forgot everything he said when I initially invested. He became a different person. He wanted to give me the price for the coins and not the numismatic value. The difference is around $1,000 per coin. Does Swiss America think I’m going to allow them to keep 40-50% of the value per coin? Apparently so.
Very disappointed in Swiss America. Reflects badly on Michael Savage too because he promotes them.

Despite the negative reviews, we discovered a number of positive reviews regarding the company. While no company can achieve a spotless rating, the nature of complaints and negative reviews helps us determine a company’s credibility. It is evident from the negative reviews that Swiss America Corporation once provided the finest customer service, but this is no longer the case. The table below summarizes Swiss America’s reviews and ratings from online directories such as the Better Business Bureau and Business Consumer Alliance, among others.


  • They provide excellent educational materials to help you get started.
  • They have a vast selection of precious metals from which to choose.
  • They offer a buyback program
  • Numerous years in business equates to experience


  • No live chat support
  • Insufficiency of reviews and ratings
  • Several customer complaints

Is Swiss America a Good Company?

Swiss America is a good company. It is a legitimate business that was established over three decades ago and is accredited by the Better Business Bureau.

Swiss America Alternatives

Swiss America Review Conclusion

Swiss America Trading Corporation is one of the industry’s oldest precious metals enterprises. The company was founded with only $50, but it has grown to become a multimillion-dollar enterprise offering numerous gold, silver, platinum, and palladium coin products of superior quality.

Recent reviews indicate a decline in the company’s customer service, despite its well-known reputation for excellent support. It appears that the once-professional and trustworthy support staff has retired, and the replacements are exceedingly unreliable. However, it is important to note that the company still has contented customers, as evidenced by higher BBB ratings.

You can learn more about our leading precious metals company on this page.

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