When it comes to investing in precious metals, choosing a reliable dealer can make all the difference between building long-term wealth and falling victim to high premiums or shady practices. In this Hero Bullion review, we take an in-depth look at the Texas-based bullion dealer that has quickly gained attention since its launch in 2020. From its product range and ownership to customer reviews and pros and cons, this guide will help you decide whether Hero Bullion is the right choice for your gold and silver investments.
What Is Hero Bullion?
Hero Bullion is an online bullion dealer founded in 2020 by Jake Haugen, with offices in Plano and Princeton, Texas. Despite being relatively new compared to legacy dealers, Hero Bullion has quickly carved out a niche by offering a wide selection of gold, silver, platinum, and copper products.
The company partners with reputable global mints, including:
- United States Mint
- ASAHI Refining
- Royal Canadian Mint
- Golden State Mint
- Perth Mint
In addition, Hero Bullion also manufactures some of its own products, such as the 10 oz Poured Silver Bar, which is produced in its Texas facility.
Who Owns Hero Bullion?
Hero Bullion is privately owned by its founder, Jake Haugen. Having established the company just a few years ago, Haugen has positioned Hero Bullion as a modern bullion dealer that blends traditional coin and bar offerings with a sleek e-commerce experience. Ownership transparency adds to the company’s legitimacy, which is often a concern in the bullion industry.
Hero Bullion Products and Services
Gold Coins
Hero Bullion offers an extensive range of gold coins, including popular options like:
- American Gold Eagles
- American Gold Buffalos
- Canadian Gold Maples
- Gold Britannias
- Pre-1933 U.S. Gold Coins
- Gold Commemoratives
- Australian Gold Coins
- South African Gold Krugerrands
- European and Mexican Gold Coins
- Chinese Gold Pandas
- Somali Gold Coins
- Cook Islands Gold Coins
Gold Bars
From small fractional bars to kilo-sized investments, Hero Bullion’s gold bar selection includes:
- 1 oz Gold Bars
- Gram-to-Kilo Gold Bars
- CombiBars
- Valcambi Gold Bars
- PAMP Suisse Gold Bars
- Royal Mint, Perth Mint, and RCM Gold Bars
Silver Coins and Rounds
Investors looking for silver will find one of the most comprehensive selections in the market:
- American Silver Eagles
- Canadian Silver Maples
- British Silver Coins
- 90% Junk Silver & Silver Dollars
- Australian Silver Coins
- Silver Krugerrands
- Mexican Silver Libertads
- Chinese Silver Pandas
- Niue, Armenian, and Palau Silver Coins
- Fractional Silver Rounds (1 oz, 2 oz, 5 oz, 10 oz, and Kilo options)
Silver Bars
Hero Bullion manufactures and sells a wide variety of silver bars:
- 1 oz, 5 oz, 10 oz, and 100 oz Silver Bars
- Kilo Silver Bars
Other Precious Metals and Collectibles
Beyond gold and silver, Hero Bullion also offers:
- Platinum coins & bars (Eagles, Maples, Britannias)
- Palladium coins & bars
- Copper rounds, bars, and bullets
- Wheat pennies and titanium pieces
How Does Hero Bullion Work?
Buying from Hero Bullion is simple and streamlined:
- Visit the Website – Browse the catalog of coins, rounds, and bars.
- Add to Cart – Select your desired bullion and lock in pricing.
- Checkout – Pay using credit/debit card, check, wire transfer, or cryptocurrency.
- Order Confirmation – Your price is confirmed at checkout.
- Shipping – Orders are shipped fully insured, and you’ll receive a tracking number via email.
- Phone Orders – For larger purchases, you can also place an order by phone.
Hero Bullion Pros and Cons
✅ Pros
- Free shipping on orders over $149
- Wide selection of gold, silver, platinum, and copper products
- Competitive pricing compared to larger bullion dealers
- Convenient and secure online ordering process
- Educational resources via blogs, buying guides, and newsletters
❌ Cons
- No dedicated precious metals IRA services
- A newer company (founded in 2020) compared to long-standing competitors
Hero Bullion vs. Competitors (Comparison Table)
| Feature | Hero Bullion | APMEX | JM Bullion | SD Bullion |
|---|---|---|---|---|
| Founded | 2020 | 1999 | 2011 | 2012 |
| Location | Texas, USA | Oklahoma City, OK | Dallas, TX | Toledo, OH |
| IRA Services | ❌ No | ✅ Yes | ✅ Yes | ✅ Yes |
| Free Shipping | ✅ Orders $149+ | ❌ (flat fee) | ✅ Orders $199+ | ✅ Orders $199+ |
| Product Range | Gold, Silver, Platinum, Palladium, Copper | Extensive | Extensive | Extensive |
| Own Minted Products | ✅ Yes (e.g., 10 oz Poured Silver Bar) | ❌ | ❌ | ✅ Limited |
| Payment Methods | Card, Check, Wire, Crypto | Card, Check, Wire, Crypto, PayPal | Card, Check, Wire, Crypto | Card, Check, Wire, Crypto |
| Educational Resources | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
Takeaway: Hero Bullion shines with low order minimums and free shipping but lags behind competitors when it comes to IRA support.
Customer Reviews and Ratings
Customer feedback on forums and review sites highlights:
- Fast shipping and discreet, insured packaging
- Responsive customer service
- Competitive pricing vs. larger dealers
- Some disappointment over no IRA accounts
Overall, Hero Bullion enjoys a positive reputation for reliability and transparency.
Editorial Rating: Hero Bullion
- Trustworthiness: ★★★★☆ (4.5/5)
- Product Variety: ★★★★★ (5/5)
- Pricing: ★★★★☆ (4.5/5)
- Customer Service: ★★★★☆ (4.3/5)
- Overall: 4.5/5 – A Trusted Choice for Precious Metals Buyers
Is Hero Bullion Legit?
Yes, Hero Bullion is legitimate. It is owned by a verifiable founder, works with world-renowned mints, and ships fully insured orders. While it lacks IRA account services, it remains a trustworthy and affordable bullion dealer.
Conclusion
If you’re looking for a relatively new but reputable online dealer with competitive pricing and a wide variety of bullion products, Hero Bullion is a solid choice. Its lack of IRA offerings may turn away retirement investors, but for those seeking physical gold, silver, and other precious metals shipped directly to their door, Hero Bullion stands out as a legitimate and customer-friendly option.
Frequently Asked Questions (FAQs)
1. When was Hero Bullion founded?
Hero Bullion was founded in 2020 by Jake Haugen.
2. Where is Hero Bullion located?
The company operates out of Plano and Princeton, Texas.
3. Does Hero Bullion sell IRA-approved precious metals?
While they sell IRA-eligible coins and bars, they do not directly offer IRA account services.
4. What payment methods does Hero Bullion accept?
Customers can pay via credit/debit card, bank wire, check, or cryptocurrency.
5. Is shipping secure?
Yes, Hero Bullion ships all orders fully insured and provides tracking numbers upon shipment.
