If you’re researching online bullion dealers, chances are you’ve come across Bullion.com — a sleek, modern platform that promises competitive pricing and a better buying experience. But is it really trustworthy? Can it compete with long-established gold and silver dealers?
In this in-depth review, we’ll cover everything you need to know — from Bullion.com’s background, product range, pricing tools, customer reviews, and safety record — and compare it with other top dealers so you can shop confidently.
What Is Bullion.com?
Bullion.com is a precious metals dealer launched in 2023 and headquartered in Wilmington, Delaware (DE). Despite being new, its small team claims to have 50+ years of combined experience in the gold and silver industry.
The company’s mission is to provide a modern, easy-to-use platform for buying bullion, with features like:
- A clean, fast, mobile-friendly website
- A competitor price comparison tool to help customers get the lowest price
- A soon-to-launch mobile app for on-the-go investing
Unlike some legacy dealers with outdated websites, Bullion.com markets itself as the “next-generation bullion dealer.”
Who Owns Bullion.com?
Interestingly, Bullion.com does not publicly disclose its owner or leadership team. There’s no mention on the company’s website, LinkedIn, or BBB profile.
While this doesn’t automatically mean the company is untrustworthy, many investors prefer transparency about who runs a financial business — especially when buying high-value assets like gold and silver.
Bullion.com Products & Services
Bullion.com offers an impressive catalog of precious metals for both investors and collectors.
🥇 Gold
- Gold Coins: American Gold Eagles, Gold Buffalos, Canadian Maple Leafs, Mexican Gold, European Fractional Gold, World Gold Coins, 1 oz and fractional options.
- Gold Bars: Gram bars, 1 oz, 5 oz, 10 oz, kilo gold bars.
- Goldbacks: Florida, Nevada, New Hampshire, Oklahoma, South Dakota, Utah, Wyoming Goldbacks.
🥈 Silver
- Silver Coins: American Silver Eagles, Canadian Maple Leafs, 90% US silver coins, 1 oz rounds/coins.
- Silver Bars: 1 oz, 10 oz, kilo, and 100 oz silver bars.
Other Metals
- Platinum: American Platinum Eagles, world platinum coins, platinum bars.
- Copper rounds for budget-conscious collectors.
How Does Bullion.com Work?
Shopping at Bullion.com is fully online and straightforward:
- Create an Account — optional but recommended for order tracking.
- Browse Products — filter by metal, weight, or design.
- Use the Price Comparison Tool — see how Bullion.com’s price compares to competitors.
- Add to Cart & Checkout — pay securely via bank wire, check, card, or crypto (check accepted methods before ordering).
- Insured Shipping — free on orders $199+; $9.95 flat fee for smaller orders.
- Track Your Delivery — discreet packaging with insurance for peace of mind.
Pros & Cons of Bullion.com
| Pros | Cons |
|---|---|
| ✅ Modern, user-friendly website | ❌ No public ownership info |
| ✅ Competitive price comparison tool | ❌ Not BBB-accredited |
| ✅ Wide selection of gold, silver, platinum & copper | ❌ No IRA or retirement account options |
| ✅ Free, insured shipping over $199 | ❌ Shipping fee on orders under $199 |
| ✅ Positive ShopperApproved reviews (4.7/5) | ❌ New company with limited history |
Customer Reviews & Ratings
Before trusting any bullion dealer, it’s smart to check third-party reviews. Here’s what we found:
- Shopper Approved: 4.7/5 stars (2,400+ reviews) — Many buyers praise the simple checkout and fast shipping.
- BBB (Better Business Bureau): Not accredited — Several complaints about order delays and communication issues.
- Reddit & Forums: Mixed — Some users appreciate low pricing but warn of slow response times.
Key takeaway: Many customers are satisfied, but a few red flags exist, especially regarding service speed and dispute resolution.
Is Bullion.com Legit?
Yes — Bullion.com appears to be a legitimate business selling real precious metals. Orders are shipped insured, and thousands of positive reviews exist.
However, there are some concerns to weigh:
- Lack of transparency about ownership & leadership
- No BBB accreditation yet
- Relatively new track record (founded 2023)
If you value established reputation and IRA support, you may prefer alternatives like Augusta Precious Metals or Goldco. But if you want a modern shopping experience and competitive pricing, Bullion.com is worth considering.
Bullion.com vs Competitors
| Feature | Bullion.com | Augusta Precious Metals | Goldco |
|---|---|---|---|
| Founded | 2023 | 2012 | 2006 |
| BBB Rating | Not accredited | A+ | A+ |
| IRA Services | ❌ No | ✅ Yes | ✅ Yes |
| Shipping | Free over $199 | Free | Free |
| Price Comparison Tool | ✅ Yes | ❌ | ❌ |
| Reputation | Mixed (ShopperApproved 4.7/5) | Excellent | Excellent |
| Best For | Tech-savvy buyers hunting low prices | Retirement-focused gold investors | Safe long-term IRA & physical gold buyers |
Our Expert Verdict
Bullion.com is a promising new online bullion dealer with an attractive interface, strong pricing, and a growing customer base.
However, its short history, lack of BBB accreditation, and limited transparency mean it’s better for experienced buyers comfortable with online-only dealers than for retirement investors who need rock-solid security and IRA services.
If you want IRA rollovers and long-term stability, check out Augusta Precious Metals or Goldco.
If your priority is fast deals & modern shopping, Bullion.com is a solid option — just be aware of its newness.
Frequently Asked Questions (FAQ)
Is Bullion.com trustworthy?
Yes, it sells real metals and has thousands of positive reviews, but it’s a newer company without BBB accreditation.
Does Bullion.com offer IRAs?
No — if you want to move your 401(k) or IRA into gold, consider Augusta Precious Metals or Goldco.
What payment methods are accepted?
Typically bank wire, ACH, check, credit card, and sometimes crypto (verify at checkout).
How much is shipping?
Free on orders over $199; $9.95 on smaller orders.
Where is Bullion.com located?
Wilmington, Delaware, USA.
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- Best Gold IRA Companies
- 401k to Gold IRA Rollover Guide
- Goldco vs Augusta Precious Metals
