American Alternative Assets Reviews (2026) – Legit Gold IRA Company or Risky Investment?

If you’re searching for American Alternative Assets reviews, you’re likely considering diversifying your retirement portfolio with physical gold and silver. But with so many precious metals companies promising wealth protection, how do you know which one to trust?

In this in-depth review, we break down everything you need to know about American Alternative Assets—from its services and fees to real customer feedback and legitimacy—so you can make an informed investment decision.

What Is American Alternative Assets?

American Alternative Assets is a precious metals dealer based in Woodland Hills, California, specializing in helping investors protect their retirement savings through self-directed IRAs backed by physical gold and silver.

Founded in 2020, the company focuses on wealth preservation strategies, particularly for individuals concerned about inflation, currency devaluation, and stock market volatility.

Core Features:

• Precious Metals IRAs (Gold & Silver)
• Direct purchase of bullion (coins and bars)
• Secure, insured storage solutions
• Personalized client support and education
• Buy-back program for liquidity

Who Owns American Alternative Assets?

American Alternative Assets operates under SBR Avery Corp. Inc. and is led by:

• Owner/Principal: Shanon Davis
• Co-founder/COO: Shaun Bull

The company is privately held and focuses on helping investors transition from traditional assets into tangible wealth like gold and silver.

Products and Services

1. Precious Metals IRAs

American Alternative Assets helps investors roll over retirement accounts such as:

• 401(k)
• 403(b)
• TSP
• Traditional IRA

These are converted into self-directed IRAs holding physical gold and silver, allowing for diversification beyond paper assets.

2. Direct Precious Metals Purchase

You can also buy gold and silver outside of retirement accounts, with insured delivery directly to your home.

3. Secure Storage

Metals are stored in IRS-approved depositories (e.g., Delaware Depository), offering:

• Segregated storage
• Fully insured holdings

4. Buy-Back Program

The company offers a lifetime buy-back guarantee, allowing investors to liquidate metals at market rates when needed.

5. Ongoing Account Support

Clients receive assistance with:

• Compliance and reporting
• Beneficiary setup
• Portfolio adjustments

How Does American Alternative Assets Work?

The process is relatively straightforward:

1. Open a Self-Directed IRA
   The company assists with paperwork and custodian setup.
2. Fund Your Account
   Transfer or roll over funds from an existing retirement account.
3. Purchase Metals
   Choose IRA-approved gold and silver products.
4. Secure Storage
   Metals are stored in insured, IRS-approved facilities.
5. Monitor & Liquidate
   Sell metals through the buy-back program when needed.

This model is designed to help investors hedge against inflation and economic uncertainty using physical assets.

Pros of American Alternative Assets

✔ Specialization in Precious Metals IRAs
Focused expertise in gold and silver investing.

✔ Strong Customer Support
Clients frequently praise the company’s personalized guidance and educational approach.

✔ Transparent Pricing Policy
Emphasis on “no hidden fees” (though always verify details before investing).

✔ Secure Storage Solutions
Partnerships with high-security, insured depositories.

✔ Lifetime Buy-Back Guarantee
Adds liquidity to an otherwise less liquid asset class.

✔ High Customer Ratings
Strong scores across multiple review platforms.

Cons of American Alternative Assets

✖ Limited Inventory
Smaller selection compared to larger dealers.

✖ Lack of Advanced Online Tools
Some users prefer real-time pricing dashboards.

✖ Industry-Related Costs
Includes:

• Storage fees
• Shipping costs
• Dealer markups

✖ Complex IRA Setup
Self-directed IRAs can be confusing for beginners.

✖ Lower Liquidity vs Stocks
Selling physical metals can take longer than liquid assets.

Customer Reviews and Ratings

Here’s how American Alternative Assets performs across major platforms:

• Trustpilot: 4.8/5 (40 reviews)
• Trustindex: 4.8/5 (59 reviews)
• Google: 4.4/5 (60 reviews)
• BBB: A rating (37 reviews/complaints)
• Yelp: Listed (no reviews yet)

What Customers Like:

• Friendly, knowledgeable representatives
• Smooth IRA rollover process
• Transparent communication

Common Complaints:

• Limited product selection
• Desire for more digital tools

Overall, feedback suggests a customer-first approach with strong service quality.

Is American Alternative Assets Legit?

Yes — based on available data, American Alternative Assets appears to be a legitimate precious metals dealer.

Key Legitimacy Indicators:

• BBB accreditation with strong rating
• High customer satisfaction scores
• Transparent business model
• Clearly defined leadership team

However, as with any investment:

• Always verify fees upfront
• Compare multiple providers
• Ensure it fits your financial goals

Final Verdict: Should You Invest with American Alternative Assets?

American Alternative Assets is a solid choice for investors looking to diversify into physical gold and silver, especially those interested in self-directed IRAs.

Best For:

• Retirement investors seeking inflation protection
• Beginners who want guided support
• Long-term wealth preservation strategies

Not Ideal For:

• Traders seeking quick liquidity
• Investors wanting advanced digital tools
• Those looking for the widest metal selection

Frequently Asked Questions

1. What is American Alternative Assets known for?

They specialize in Gold and Silver IRAs and helping clients roll over retirement accounts into physical assets.

2. Is American Alternative Assets safe?

Yes, they use insured, IRS-approved depositories and maintain strong customer ratings.

3. Are there hidden fees?

The company claims transparent pricing, but you should always request a full fee breakdown before investing.

4. Can I sell my metals easily?

Yes, through their buy-back program, though liquidity may still be slower than stocks.

5. What types of metals can I buy?

Primarily IRA-approved gold and silver coins and bars.

American Alternative Assets Reviews Conclusion

In this comprehensive American Alternative Assets review, we found a company that emphasizes education, transparency, and long-term client relationships. While it may not have the scale of larger competitors, it stands out for its personalized service and strong reputation.

If your goal is to protect your retirement savings with tangible assets, American Alternative Assets is worth considering—but always compare it with top-tier Gold IRA providers before making your final decision.